The hospitality and travel industry is rapidly growing with the increasing adoption of varied tools, technologies and digital platforms to boost customer experience, construct powerful loyalties and operate companies economically. These include mobile applications, social media, Big Data analytics, artificial intelligence (AI) and machine learning, virtual reality (VR) and augmented reality (AR). Additionally, online sale of travel reservations in India is forecast to grow at a healthy rate of 14.8 percent Compound Annual Growth Rate (CAGR) at INR1,512.7 billion (USD22.3 billion) in 2017 to INR2,625.7 billion (USD38.7 billion) in 2021. Apparently, Indian travelers are demonstrating high affinity towards engineering use in traveling; this tech-friendly Indian traveler could be characterized as under.
*Source: Expedition 3.0 — Travel and hospitality gone digital, KPMG, FICCI March 2018